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Dr. Shelley Balanko to Address How the Pandemic has impacted Consumer Behavior and Trends

By January 4, 2021Uncategorized


Shelley Balanko, Ph.D., Senior Vice President of The Hartman Group to Address NIOP Members and Attendees in March (2021)



Dr. Balanko has an informed understanding of social and cultural influences impacting the

marketplace of today and tomorrow. Shelley regularly engages a diverse audience spanning the

foodservice, consumer packaged goods and retail segments as she shares leading-edge consumer

insights and implications from the field. As a member of The Hartman Group leadership team and

head of business development, her focus is understanding industry challenges and needs.

Shelley graduated from the University of Windsor with a Ph.D. in Applied Social Psychology. She has a

MA in Applied Social Psychology from the University of Saskatchewan and a BA in Psychology from

the University of British Columbia.


About The Hartman Group

The Hartman Group is the premier food and beverage consultancy. Since 1989, The Hartman Group’s anthropologists, social scientists and business analysts have been immersed in the study of food and beverage culture, using ethnographic observation, quantitative tracking surveys and deep study of trends. What we have learned and continue to uncover allows us to upend many notions of our traditional eating and drinking patterns, thereby identifying unique opportunities and winning strategies for our clients. For more: